Free Tool from Safari Web Online

Is this site worth your ad spend?

Before you invest in advertising, listings, or backlinks — find out what you're actually getting. We analyse real organic data, estimate traffic, score audience relevance, and calculate what a link from any website is worth to your tourism business.

Authority Score Domain strength from 0-100 based on organic reach, content velocity, and reputation

Backlink Valuation What a dofollow link from this site is worth in Rand, adjusted for relevance

AI Analysis Our AI reads all the data and gives you a plain-English recommendation with listing tips

Website URL or Domain

Target Market

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This typically takes 10-15 seconds (includes AI analysis)

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Authority

Domain authority based on organic reach, content velocity, digital presence, and reputation. This measures how strong the domain is — independent of whether it's a good fit for your specific market.

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AI Executive Summary AI

AI-generated analysis based on all data points collected. This provides context beyond the raw score — a site with modest traffic but perfect audience alignment can be more valuable than a high-traffic site with no relevance to your market.

Listing Optimization Tips

Specific, actionable advice on how to write your listing copy, what to highlight, and how to align your messaging with this site's audience.

Backlink Value Estimate

What would a dofollow backlink from this site be worth to your SEO? This estimate considers domain strength, topical relevance, and content velocity. A link from a topically relevant, actively maintained site is worth significantly more than a generic directory link.

Score Breakdown

Each factor is weighted by importance for ad placement decisions. The score reflects both quantitative metrics and qualitative signals about the site's value as an advertising partner.

Organic Visibility

How visible is this site in Google search results? Higher visibility means more people finding the site organically — and potentially seeing your listing.

Top Keywords (Page 1-2)

The highest-volume keywords this site ranks for on Google's first two pages. These reveal what their audience is actively searching for.

Safari & Travel Relevance

We compare the site's top 50 keywords against a dictionary of 120+ safari, travel, and tourism terms. Higher relevance means their audience overlaps with people searching for safari and travel experiences.

Social Presence

Social media profiles detected on the homepage, plus technical social readiness (Open Graph tags for Facebook sharing, Twitter Cards for X/Twitter previews, share buttons for content distribution).

Content & Sentiment

How often the site publishes new content and how it's perceived across the web. Active publishing signals trust to search engines; positive sentiment means your brand is in good company.

Competing Domains

Sites that compete for the same keywords. If you recognize travel platforms, booking sites, or tourism publications here, it confirms this site operates in the right space.

Site Content & Publishing Activity

The most recently published pages from the site's sitemap or RSS feed. This shows you exactly what content they're creating and how often — a strong indicator of whether they'll actively promote your listing.