Google reviews aren't just social proof. They are the single most influential ranking factor in local search. Count, rating, velocity, and response rate all directly impact where you appear.
What Google Measures
Total count (more = better). Average rating (4.6 with 200 reviews beats 5.0 with 8). Review velocity (steady 2-3/week beats bursts). Response rate (100% target, within 24 hours).
Building a Review Engine
Create Your Link
Format: g.page/r/[your-code]/review. Print QR codes on checkout cards, table tents, reception desk.
The Follow-Up
WhatsApp/email morning after checkout, 8-10 AM. Brief, warm, include direct link. Never incentivise.
Responding
Every review, positive and negative, within 24 hours. Mention business name, location, experiences in responses.
The TripAdvisor Gap
500 TripAdvisor reviews do nothing for Google Maps. Close the gap. If you can get reviews there, you can get them on Google.