NAP = Name, Address, Phone. If it's not identical across every platform, Google ranks you lower. Simple as that.
Why Tourism Is Especially Vulnerable
You're on more platforms than almost any industry: GBP, Booking.com, TripAdvisor, Expedia, SafariNow, Lekkeslaap, Facebook, your website. Each stores its own version. Over time, differences creep in.
How to Fix It
1. Create Your Master NAP
Aerotel Hoedspruit
1406 Zandspruit Boulevard, Zandspruit Commercial, Hoedspruit, 1380
+27 87 655 6737
2. Audit Every Platform
Compare each one character-by-character against your Master NAP.
3. Fix & Monitor
Update each platform. Set a quarterly reminder to re-check.