After reviews, photos are the most viewed GBP element and a significant ranking factor. More photos, uploaded more recently = more clicks and higher rank.
The Numbers
100+ photos = 520% more calls. You don't need 100 to start, but aim for 20+ owner photos as a baseline.
What to Upload
Exterior, interior of each room type, each dining space, pool/outdoor, wildlife, food plating, team. Think in categories — Google's AI identifies what's in your photos.
The Rules
ONE at a time, never bulk. All original, no stock (Google AI detects these). Min 720x720px, JPG/PNG. No text overlays, watermarks, QR codes. Owner uploads carry more weight than guest photos.
Stay Fresh
Add 2-3 new photos weekly. Seasonal updates are natural: green season, dry season, new menu, renovations.